In my first year of my study I worked together with Elias Niels for a class called UX playfull. Me and Elias had as topic ‘life below sea’ and wanted to create more awareness for mussel banks and oyster reefs in the North Sea. Our targeted audience was students.
The concept that we created was ‘Hidden Treasure’ because the mussel banks and oyster reefs aren’t that well known but are extremely important for the North Sea. The medium that we choose to use was a train. Students travel a lot by train and usually just sit on their phone then. We wanted to make the inside of the train look like the bottom of the North Sea. And with use of QR codes students could scan these and would get redirected to the Instagram page where they can learn more about oyster reefs and mussel banks.
For more information about my process click here