In my second year of my study I followed a class called persuasive design. For this project I had to find an already excising campaign, analyze the persuasive techniques used and try to make the campaign even more persuasive.
I choose to analyze the Kiss With Pride campaign from Absolut Vodka. Because I fully support LGTBQ+ rights and want equal rights for everyone.
This is the original poster
And this is the poster after I made it more persuasive
For a second visual design I created an Instagram campaign that tempts people to participate in the campaign to create more awareness for LGTBQ+ rights. The idea of this was that people have to use the hashtag #kisswithpride and show how they supported LGTBQ+ rights in order to get a discount for an Absolut bottle.
For more about my process click here