Heuvelrugtuinen

Heuvelrug Gardens – Growing Awareness in the Streets of Utrecht

---

During my third-year internship at the Natuur en Milieufederatie Utrecht (NMU), I worked together with fellow intern Jitte Toebast on a campaign to raise awareness about Heuvelrugtuinen—biodiverse, climate-friendly gardens that contribute to a healthier local environment. The goal was to make this initiative more visible to people living in the Utrecht region.

Our main task was to create a street-style promotional video. We interviewed people in Utrecht and asked if they knew what a Heuvelrug Garden was. Their spontaneous and often surprising answers helped us highlight the lack of awareness—and the potential for impact. The video, along with several social media posts we designed, was distributed through NMU’s online channels to engage a broader audience.

In addition to filming and editing the street interviews, I set myself a personal challenge: to learn animation. I designed and produced a short animated intro/outro that could be used in Heuvelrugtuinen videos—adding a professional and recognizable touch to the campaign content.